No need to panic, but this holiday online shopping season has already begun. How are you preparing for the high volume of online customers? According to Post & Parcel, 76% of UK consumers say they will buy at least half of their Christmas presents online this year. This same survey also found that 29% of...

Last week, we looked at two of the world’s major posts’ scientific research to give you data to base your marketing channel decision on. So where should you allocate your marketing dollars: paper-based content or digital content? We’re looking at one more study. The U.S. Postal Service of Inspector General (OIG) teamed up with Temple University’s Center for...

Your marketing budget is stretched and pulled to get the most value out of every penny. Where do you allocate your money: print-based content or digital content? Or, both? Is your decision based on only the sales revenue, or is a greater value and desire for your products and services and improved brand recognition also...