Create a Seamless Shipping Experience for Your Customers
The UPS Pulse of the Online Shopper annual study found that more than half (51%) of all purchases made by respondents are made online. This is not only up from 48% in 2015, but it’s the highest percentage yet in its five-year history.
Consumers purchase products online more than ever before. And they’re also using handheld, technological devices to make these online purchases, smartphones specifically. With this technology comes the need for a seamless online customer experience. We can’t rely on the things we used to anymore. It’s about ease of purchase for consumers; otherwise, they’ll quickly become frustrated and potentially move on to the next company/website.
“Consumers are skilled at using technology to their advantage and thrive on gathering information when shopping,” commented Teresa Finley, Chief Marketing Officer at UPS.
How do you engage with these customers? It’s all about the delivery. Customers want one of the following:
- Free shipping
- Faster delivery
- Alternate delivery locations
Consumers are searching for the best deals online. What kind of experience does your online store offer to consumers? Cost and convenience are big factors. Try offering something as simple as free shipping and make it easy for consumers to make their purchase.
Did you know it’s possible for you to offer your customers free shipping without losing any profit? If you didn’t, let us know – we can help you!