Why You Need to Rethink Your Current Mailing List
When’s the last time you looked through your current mailing list for accuracy?
A mailing list is completely useless to you if it isn’t accurate. This isn’t just a list you add to when you have new customers or leads, it’s a living document that should be updated often. A number of things may change at any time. Updating and checking your list at least once per year is a good practice.
Using an accurate, targeted, and up-to-date mailing list is the most important factor in determining the success of your mailing.
A good mailing list will increase the ROI of your direct mail campaigns and ensure that you’re getting your message to the right people. It also ensures that you aren’t wasting budget dollars on direct mail items that will be returned to you due to a bad address.
It’s also a good practice to update your list throughout the year with as much information as possible about those on the list. Every time you make a connection with a contact on the list or send them a piece of mail, you should note that. Keeping up with this information allows you to connect with customers and potential customers accurately. Create that relationship with your customers through that information.
Need some help scrubbing your mailing list to ensure accuracy? Let us know! We’d be happy to do so for you.