Why One Language Might Not Be Enough

Ready to go cross-border with your shipping? A solid strategy for cross-border sales involves translating your website to multiple languages.


Translating your site in order to communicate with and attract your cross-border shoppers is imperative. According to Common Sense Advisory study, you need a minimum of 14 languages in order to stay competitive online. On top of that, you’ll need 20 languages if you want to reach 95 percent of all e-commerce users.

You need a minimum of 14 languages in order to stay competitive online.

In order to go cross-border, you have to be able to communicate effectively with your customers that probably speak other languages. A few things you need to keep in mind:

  1. Translation – Ensure that your site is able to communicate with your cross-border shoppers, and offer multiple languages. Consider your market and strategize accordingly.
  2. Marketing – Keep in mind that not every country markets the same way, and you’ll want to take a deep dive into your marketing when it comes to your cross-border shoppers. Offer promotions and discounts that are specific to the country, but be sure to do your research beforehand.
  3. Payment Methods – The payment methods offered may be different in other countries, and you need to provide an experience that your shoppers are familiar with and will enjoy. You wouldn’t want them to get confused and cancel their order as soon as they get to the payment part of the process.
  4. Shipping Forms – Create an easier shipping process for your customers by providing all necessary shipping forms throughout the online ordering process. Take it a step further and customize these forms to fit the needs of the country.
  5. Dedicated Customer Service – While you may already provide great customer service to your customers, remember that your cross-border shoppers may need help and information at a time that you aren’t used to. Be available to provide the answers as quickly as you can.

Taking your business cross-border has huge potential for an increase in your sales. There are global shopping events around the world that your business can take advantage of. However, if your website isn’t prepared for these cross-border shoppers, you may lose out. Challenge yourself to take one step towards optimizing your site for your cross-border customers in 2019.

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