77% of the US population has a social media profile – how can you integrate different platforms like Facebook, Twitter, and Instagram into your traditional direct mail campaign? Through social media marketing, it is easy for companies to target specific populations when they are most likely to buy a product or service. Facebook, in particular,...

How do I know I’ve made the right decision? Will this be worth it? It’s inevitable to second-guess big purchases, especially ones that required a decision between multiple highly rated products. Of course, good reviews can convince you to take the plunge on a product you were second guessing, meanwhile, a single bad review can...