5 Ways to Hit Your eCommerce Sales Goals
Read on to learn about 5 ways you can take hit your e-commerce sales goals and take your business to the next level.
1. Collect and Analyze Data
Knowledge is power. Not tracking your website metrics means you’ll be taking stabs in the dark and just hoping for the best. It is key to keep tabs on the different KPIs (Key Performance Indicators) that measure how well your company is meeting certain objectives. Here are some examples of these objectives:
- Number of website visits or sessions per month
- Unique site visitors per month
- Average time on site
- Average page views per visit
- Most viewed webpages
- Referral sources
- Conversion rate
- Shopping cart abandonment rate
- New customer orders
- Returning customer orders
- Average order value (AOV)
- Customer acquisition cost (CAC)
Sound overwhelming? Don’t worry, you don’t have to track all of these at once. First, start off by figuring out the current state of your business. Work your way through some of those KPIs till you figure out where your business is lacking most. Once improved, move on to the next measurable value.
2. Improve Ease of Purchase
It sounds obvious, but you must make it super easy for people to buy from your e-commerce businesses. Set some time aside to browse your website as if you were looking at it for the first time. Here are some handy questions you can ask yourself along the way:
- Is the purpose of my store immediately clear?
- Are there any broken links or 401 pages?
- Are there any pop-ups? Are they distracting in any way?
- Are the product pages detailed and informative? (Be sure to check for spelling and grammar errors!)
- How easy was it to get to the checkout page?
- Can you easily create an account to save your billing and shipping information?
- What payment options are offered?
3. Show Social Proof
In simple terms, if everyone loves your store, it’s a good bet that a prospective customer will think, “Hmm, well, if everyone loves it, they must be the best! ”
One of the best ways to acquire social proof is through testimonials or reviews. Ask your customers to give feedback, and by following up with your customers, you’ll also be creating a great post-purchase experience. Additionally, it’s an opportunity to fix any issues buyers may have had with their orders and ensure a lasting, mutually beneficial relationship with your customers.
Of course, other things like endorsements, social media engagement, and press releases are just some of the strategies you can use to boost your social proof.
4. Offer a Great Return Policy
Returns are an inevitable part of eCommerce, especially if you work within a market targeting millennial and generation Z clientele. We recommend embracing returns and crafting an understanding, flexible return policy. Think free return shipping, pre-printed return labels, and a longer return period overall.
If you need a little more convincing, know that studies have shown that 62% of consumers have said they are likely to buy again from stores offering free returns and exchanges.
5. Offer Fast and Accurate Shipping
Shipping can make or break a purchase, especially if it’s one of the factors helping you stand out from the competition. In addition to fast shipping, customers are getting increasingly used to not paying for it at all if their order is delayed. This means you should ensure your logistics and shipping methods are streamlined, accurate, and consistent.
Remember that optimization is a journey, not a final destination. In order to hit those business goals, you should adopt little tweaks, focus on getting feedback, and learn as you go along. Finally, be ready to adapt when variables change in order to ensure growth and perseverance through a constantly changing marketplace.