Eco-Friendly Packaging: How and Why
One of the most pressing issues affecting us today is environmental preservation. Luckily, there are many ways for you and your business to make a lasting, positive impact in the world while reducing your carbon footprint. One of these ways is eco-friendly packaging!
Let’s start with the bitter truth that we can’t ignore any longer. Unsustainable eCommerce poses a real threat to the environment. Each year, landfills pile up with waste from homes, institutions, and businesses. The U.S. alone is estimated to have over 3,000 active landfills and 10,000 old municipal landfills.
While there are no clear figures on how eCommerce specifically has contributed to our growing negative impact on our planet, it’s safe to say that there is much to be desired when it comes to increasing sustainability efforts. Promoting eco-friendly packaging isn’t just a way to help the environment. It’s also a way to connect with your customers on a deeper, more meaningful level. By showing your commitment to reducing your business’s carbon footprint, you’ll build trust by showing you care. Here are 3 questions you can ask yourself to get started.
Are Your Packaging Materials Absolutely Necessary?
Have you ever received an order filled to the brim with balloons, bubble wrap, and packing peanuts? It’s likely that none of that is really needed to ensure the safe transport of whatever’s inside. Sometimes, less is more. Stick to the basics and mother nature will thank you!
Is Your Packaging Appropriately Sized?
This is one of those win-win situations that are too good to pass up. By choosing only the right box for your orders, you’re taking up less space during transportation and using less materials in general.
Is Your Packaging Gentle on Our Planet?
While plastic is definitely convenient, its environmental toll demands us to reconsider our reliance on it. That’s why companies are working on new ways to rework our experience as consumers. Have you ever heard of mushroom-based packaging? Get ready, because it could be our future.
Use Recycled Materials from the Get-Go
Packaging made from partly or 100% recycled materials is becoming more popular in the industry, which is great news if your business is trying to green. If possible, you can also look into packaging that is biodegradable. This means it can break down and return to the soil in a safe manner, thus reducing buildup in landfills.
Once you start by making a few key adjustments, going green will become second nature to you and your business!