In an increasingly busy world, customers are bombarded by messages through both physical and digital platforms. This means having much less time to interpret all of those messages, creating a challenge for businesses to stand out and communicate that message effectively. Businesses have to maximize every chance to break through the noise and reach these...

Black Friday is a big deal for all e-commerce companies since it’s one of the most profitable sales days of the year. It saw an annual growth of 23.6 percent, with online sales bringing in $6.2 billion in 2018. Moreover, Cyber Monday online sales grew by 14 percent in 2018, earning $7.75 billion. Discounting is...

Last week, the Pitney Bowes’ annual Parcel Shipping Index Report was published and showed an impressive uptick in parcel volume.  In 2018, the global parcel volume reached 87 billion up from 74 billion parcels in 2017. The 2018 numbers add up to 2,760 parcels shipped per second. The annual report also forecasts this figure will more...

Great News! The US is to remain in the Universal Postal Union as a compromise deal was reached yesterday. On Wednesday, September 25th, 2019, the UPU reached an agreement that would see the United States remain within the 144 year-old organization. A compromise deal, called “Option V”, was voted in favor of by over half...

  Shipping has come a long way in recent decades, transporting up to 90 percent of the world’s trade in today’s economy, yet it has been relatively cautious to adopt new technologies. This is all about to change however, and although it is happening from many different angles, here are 4 ways new tech is...

At Access Worldwide, we’d like to keep you updated on events that have been taking place which could have an impact on the movement of cross-border mail and parcels. These events include the possible US withdrawal from the Universal Postal Union (UPU), and the preparatory actions we are taking.   The Trump administration has been engaged...

Does your business rely on international shipping? In less than 10 months the International Maritime Organization’s new rules aimed to curb sulfur oxide emissions will go into effect. Right now, ocean freight is by far the most sustainable shipping option; however, it doesn’t come without its share of environmental effects. Ships typically use heavy fuel...

In our last blog post, we discussed how to integrate social media with your direct mail marketing campaigns. But why is direct mail important to begin with? It is 2019, after all. Is your decision based on only the sales revenue, or is a greater value and desire for your products and services and improved...

77% of the US population has a social media profile – how can you integrate different platforms like Facebook, Twitter, and Instagram into your traditional direct mail campaign? Through social media marketing, it is easy for companies to target specific populations when they are most likely to buy a product or service. Facebook, in particular,...

How do I know I’ve made the right decision? Will this be worth it? It’s inevitable to second-guess big purchases, especially ones that required a decision between multiple highly rated products. Of course, good reviews can convince you to take the plunge on a product you were second guessing, meanwhile, a single bad review can...