Finding out your direct mail advertising items are coming back as “undeliverable” can be quite frustrating. You’ve lost money, time and potential customers on each piece that comes back to you. So, what can you do about it? By keeping your customer database current, you can make sure your direct mail is getting to...

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77% of the US population has a social media profile – how can you integrate different platforms like Facebook, Twitter, and Instagram into your traditional direct mail campaign? Through social media marketing, it is easy for companies to target specific populations when they are most likely to buy a product or service. Facebook, in particular,...

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The landscape of mail is changing due to an increasingly digital-centric world. (Read our latest blog post on the future of mail.) Businesses today and their marketing teams know they need to align their services to take advantage of these trends. Many marketers are also integrating intelligence in their mailpieces well beyond QR codes. What...

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Did You Know: 3 in 10 businesses plan to spend more in the future on mail If you are already “in the mail” then you know why you have budgeted marketing spend in the channel. If your marketing mix does not include mail, you may want to reconsider. The survey results are in – and...

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