In our last blog post, we discussed how to integrate social media with your direct mail marketing campaigns. But why is direct mail important to begin with? It is 2019, after all. Is your decision based on only the sales revenue, or is a greater value and desire for your products and services and improved...

77% of the US population has a social media profile – how can you integrate different platforms like Facebook, Twitter, and Instagram into your traditional direct mail campaign? Through social media marketing, it is easy for companies to target specific populations when they are most likely to buy a product or service. Facebook, in particular,...

The landscape of mail is changing due to an increasingly digital-centric world. (Read our latest blog post on the future of mail.) Businesses today and their marketing teams know they need to align their services to take advantage of these trends. Many marketers are also integrating intelligence in their mailpieces well beyond QR codes. What...